How we learned the art of small living while exploring the country.
Our Sprinter van is parked for the night at the Arapaho National Forest in Colorado at 13,000 feet, overlooking the pristine snowmelt lake lined with snow-capped mountains, so close you can hike to the snow line in a few minutes, in August. My wife is off on her morning run and I am up to greet the dawn and make that requisite hot pot of french press coffee. I open my arms out wide and carefully peek out the window to the grand scenery just outside our little home on wheels. I grab the computer and begin to write an ode to the day or retouch an image shot the day before.
When I was approached by the owner of Atteza Jewelry to photograph their campaign I jumped at the opportunity! Although outside my strick field of expertise architecture, which requires teutonic precession and workflow, this assignment would allow me to develop and re-discover my original and more natural approach to the image capturing. Also working with Altezza a company founded by Fania Castro would be close to my heart as the pieces are derived from pre-Colombian symbols and myth. My wife is Colombian and my two kids, well are half Colombian!
Imaging over the past few years has been opened up to just about anyone with an iPhone and a reasonably good eye, leading to a flood of talent onto the market, both commercial and that just for the fun market. Photographer s and the general public have all enjoyed looking at the landslide of killer images that seem to pour out of our IG feeds on a daily basis. Yet for the purely commercial shooter, this “landslide” of talent holds some not so hidden dangers.
Florida from Miami to North Florida is full of beauty much of it discreet and waiting to be found by the keen observer. When I was approached by Merch Cloud to create a set of images to capture the essence of the beauty of S. Florida I was thrilled. I have lived here for the past 20 years so in a way this was going to be a challenge for me to revisit places which I had seen so many times the novelty had long worn away. This journey of rediscovering S. Florida has just begun so stay tuned for new and more thrilling work.
How often do photographers get clients who call up and ask to just do a few shots? Quick and cheap. Often times photographers will feel the pressure to work and justify unreasonably fast shot times to get the assignment; set up the camera and a few lights if any and then onto our screens will magically pop a finished image. Even I fall into this trap in spite of the fact I am a lifelong learner and expert in this business. Yet over and over again I find that great shots take time, they take time and patience to find just that right angle and lighting approach. Try to rush them and you are sure to end up with sub-par results in line with the plethora of new “photographers” work out there. But how do you get to that perfect composition and why does it take time? I decided to put into writing a mostly fluid and intuitive process as best I could. These 5 metrics only skim the surface of the complexities of a great image but they are a great primer to building a great composition, to help you become a more informed client or better photographer!