Real estate aerial photography has become more and more popular in recent years. This is because it offers a unique perspective that cannot be found with traditional photography methods. Aerial photography can be used to give a property some fantastic marketing materials, both in image and video form and it can also be used to capture the surrounding area in a way that provides valuable context for the property.
Even just a few short years ago, only very high turnover real estate agents and expensive properties could get these kind of shots with helicopters. Now, with drones becoming cheaper all the time and photographers becoming better at using them, aerial shots are becoming the norm for most real estate agents. Real estate aerial photography is no longer just a ‘nice-to-have’, it’s become a must if you want to compete!
How can aerial photography be used to showcase a property in the best possible light?
When it comes to real estate, image is everything. Buyers are very visual and strong marketing materials can mean the difference between a ton of inbound leads and none. When it comes to getting potential buyers interested in a property, aerial photography can be a real game changer.
Aerial shots provide a unique perspective that can make a property stand out from the rest. They can show off its best features and make it look more impressive than ever. This is perfect for properties that are in a competitive market or that are located in an area with lots of other similar properties.
Aerial photography can also help to create an impression of space and scale that traditional photography simply can’t match. This is especially important for properties that are either large or have a great deal of outer lot space. With the right shot, you can make a potential buyer feel like they’re getting a sense of the property and its potential uses, rather than just the inside and outside of the property from the ground.
What makes aerial photography stand out so much from traditional real estate photography methods?
The real estate industry is always looking for new ways to showcase properties and make them stand out from the competition and aerial photography is one of the most effective ways to do this.
Aerial photography provides a unique perspective that can’t be replicated with traditional photography methods. It also offers a much wider field of view, which is perfect for properties that are set on large grounds or have multiple features to show off.
Plus, with the right drone and camera combination, you can capture both images and video footage of a property. This makes it a great all-in-one solution for real estate businesses who want to create high-quality marketing materials.
How can real estate agents make the most out of aerial photography?
There are a few key things to keep in mind if you want to make the most out of real estate aerial photography.
First, it’s important to choose the right drone and camera combination for your needs. There are a lot of options on the market, so it’s worth doing some research to find the perfect fit for your business.
Second, you need to make sure that your drone operator is experienced and knows how to get the best possible shots. A good real estate aerial photographer will be able to capture both images and video footage that highlights all the best features of a property.
Finally, it’s worth considering hiring a real estate drone photographer that can do fantastic video as well. They can help turn your aerial shots into a stunning video tour of the property that potential buyers will love. Why not get in touch about my drone videography services?
How can aerial shots of a property help its marketing?
We’ve already established that aerial photography can give people a unique perspective on your property, but where can you use your new photos and videos?
Online listings
Including an aerial photo or video as part of your online real estate listing is a great way to make your property stand out from the rest.
With so many properties being listed online, it’s important to find ways to make yours pop. Aerial shots can be one way to help do just that.
Social media
If you’re active on social media, posting aerial photos and videos of your property can help generate interest and engagement.
People love seeing homes from new and interesting perspectives, so sharing aerial content is a great way to get people talking about your listing.
Print marketing
Aerial photos and videos can also be used in print real estate marketing materials, such as flyers and brochures.
Including an aerial shot on your real estate listing flyer is a great way to grab people’s attention and make the property seem more ‘luxury’.
There are endless ways to use aerial real estate photography to help market your property. If you’re looking for a unique way to showcase your home, consider hiring a drone photographer. Aerial shots of a property can help you sell it better in several ways. But ultimately, they’re a great way to show off the property in its best light and make it stand out from the competition. So if you’re looking to sell a property, make sure you use aerial photography to your advantage!
Take a look at some of my drone photography, and if you like the look of it, get in touch with me for some new, outstanding photos and videos of your property listing!
