Good hotel photography is an essential element of any successful marketing campaign. In today’s digital age, potential guests are more likely to book a hotel based on the quality of its online images than any other factor. As a result, it’s important to invest in professional photography services to make sure your property looks its best online.
But what does good hotel photography cost? And is it worth the investment? In this blog post, we’ll explore the costs of hotel photography and discuss some of the benefits that come with having high-quality images on your website and social media channels.
What is hotel photography and why is it important
Hotel photography is the process of taking professional photographs of a hotel property. These images can be used for a variety of purposes, including website design, social media marketing, advertising, and print collateral.
The importance of great hotel photography cannot be overstated. In today’s digital age, potential guests are more likely to book a hotel based on the quality of its online images than any other factor. This means that it’s essential to invest in professional photography services if you want your property to look its best online.
The benefits of high-quality hotel photography are numerous. Some of the most notable include:
1. Increased bookings – Good hotel photography can help increase bookings by making your property more appealing to potential guests.
2. Improved brand awareness – High-quality images can help improve your brand’s visibility and recognition, leading to more leads and conversions.
3. Greater ROI – Professional photography services can be expensive, but they provide a great return on investment. For example, a study by Google found that businesses that invest in professional photography see an average increase in website traffic of around 35%.
4. Enhanced online presence – Well-shot hotel photos can make your website and social media channels look more professional and credible, helping you stand out from the competition.
5. Increased customer satisfaction – Guests who are happy with the quality of your hotel’s photos are more likely to write positive reviews and recommend your property to others -as long as they match the quality of being there in person!
The costs of hotel photography
The cost of hotel photography depends on a number of factors, including the size of the property, the number of rooms, and the number of shots required. The photographer’s experience, the additional value they provide and even date and time can also be a contributing factor.
Generally speaking, prices start at around $200 per room and can go up to $1500 or more for larger properties, but this is something that’s always shifting. It’s definitely worth shopping around to different photographers, as then you get a good feel for how you might work together too!
How to choose the right photographer for your property
When it comes to choosing a photographer for your hotel, there are a few things you should keep in mind. First and foremost, you’ll want to make sure that the photographer you choose is experienced in shooting hotel photography. Just because they’re a good photographer in general, doesn’t mean they’ll know about hotel target audiences, what sells a great hotel room and the hotels features or benefits and how to show them off. It’s always worth finding a specialist photographer – they’re usually more expensive for a reason!
It’s also important to consider the style of photography you’re looking for. Do you want traditional shots of your property, or are you looking for something more creative and unique? Be sure to discuss your vision with the photographer before booking their services. You’ll want to find out either if they match with the style you’re going for, or are able to be flexible enough to meet your vision.
Finally, while it’s a good idea to compare prices, they definitely shouldn’t be the decisive factor in who you choose. As long as they fit within your budget, you should choose based on the previous shots the photographer has taken, how you get along with them and any additional benefits they have.
The bottom line
If you’re running a hotel, it’s essential to invest in high-quality photography. The benefits of professional hotel photography are numerous, and the costs are relatively low when compared to the potential return on investment.
So what are you waiting for? If you haven’t already, book a hotel photographer today and see how much of a difference they can make for your business.
If you’re looking for professional hotel photography services that provide a great return on investment, I’d like to think I’m your best bet. I have over 30 years of experience in the industry, I know how to capture the perfect shot of any property – no matter how big or small, as showcased by my architectural photography!
What’s more, my team are experienced in working with a range of clients and I have my own location vehicle that has a shooting platform, so I’ll be able to understand and meet your specific needs. So what are you waiting for? Contact me now to discuss your hotel photography needs and I’ll see how I can make sure your money’s well-spent and gives you a great return on investment!