Hospitality photography means capturing the spirit of a hotel, restaurant, bar or other facility. The photos taken of a space can help to show off the history and ambiance of a space that can’t be conveyed in words. On top of that, the photos produced can be used as an important marketing tool for these establishments as well!
Hospitality photography is a valuable tool for hotels and restaurants to use in social media campaigns as well as brochures or websites, which is why it’s so important for a business like yours! A good hospitality photographer should be able to take high quality photographs that will highlight your unique decor, provide mood-setting choices, and tell the story of your facility. The concept goes beyond simply capturing the space, but providing the viewer a visceral experience, an interaction with the space.
What is hospitality photography and why is it important for hotels and restaurants
Hospitality photography is all about capturing what it feels like to be in a space on a 2d canvas. It captures the warmth and friendliness of a hotel or restaurant and makes guests feel welcome. Good hospitality photography can help promote a hotel or restaurant and attract new customers.
Hospitality photography is about creating clear and inviting images for hotels, restaurants, and hospitality businesses. It can be used in a number of different ways, such as:
• On websites – to help sell your hotel or restaurant online
• In brochures and pamphlets to promote the hospitality business in local areas
• Social media sites like Instagram and Pinterest
A great hospitality photo can encourage guests to visit a property by making them feel welcomed. Images that come across as uninviting won’t attract many people. Since hospitality photography is all about hospitality (the clue’s in the name!), it’s important that this comes across in images. This means hospitality photographs should aim to make guests feel comfortable and relaxed when they look at them. If people don’t like the photos of a hospitality business, they’re unlikely to want to spend time there.
Professional hospitality photos can be taken with a digital or film camera and don’t need any special skills to take pictures of hospitality businesses. Often the most important things in a hospitality photo is what can’t be seen in the image. Elements such as hospitality staff making customers feel comfortable, or waiters being attentive when taking orders will make hospitality photos more engaging for viewers.
How should a hospitality photographer capture a space
When hospitality photographers are capturing spaces, they need to be aware of the mood and the feeling they are trying to evoke. They should also take into account the target audience they are trying to reach. Hospitality photography is all about creating a welcoming and relaxing environment. The hospitality photographer should try to capture all of the details that show off the space. If there are many different textures in the room, they should be spotlighted. The hospitality photographer may want to create a pattern using some of the textures or make sure that they get a wide shot of the entire space.
Hospitality photography is about creating an inviting environment for the target audience so, when hospitality photographers are capturing spaces, they need to be aware of the mood and the feeling they are trying to evoke. There’s a big difference in ambiance between a neon, high-intensity nightclub in Miami and a yoga retreat in Bali! They should always take into account the target audience they are trying to reach and what environment the client is trying to put across.
Photojournalistic techniques, with a little bit of intuitive lighting design that works in the space, are usually the best choice for hospitality photography because they allow viewers to see how a space will be used in real life. This style of photography consists of plenty of candid shots that showcase the atmosphere and the space being used in situ rather than staged poses that focus on facial expressions.
Another thing hospitality photographers must consider when they’re taking photos is what will happen with the images after they’ve been taken. A hospitality company’s staff may need to post the photographs online or share them with different audiences who will be able to appreciate them in various ways. They might post them onto social media for marketing purposes or print for marketing purposes. That means framing should be done in a way that provides for cut-outs of the image that work on different platforms.
Instagram likes square posts, while some platforms are now moving to a mobile-first portrait ratio. That means there will be areas of the image that can be suitable for these aspect ratios. More on this in the next point!
Finally, while hospitality photographers focus on capturing spaces, they should still try to evoke certain feelings with their images too. For example, they can capture something bright and cheerful if they’re photographing a beach hotel or they can use more muted tones when showcasing luxury yacht rentals.
The benefits of using hospitality photography in social media campaigns
The hospitality industry is all about creating a personal connection with guests and customers. And what better way to do that than by using social media?
There are many benefits to using hospitality photography in social media campaigns. Firstly, hospitality photography can help create a sense of trust and familiarity with potential guests or customers. When people can see that a business is taking the time to capture beautiful, high-quality images of their hospitality offerings, they are more likely to be interested in what the business has to offer. By using high-quality, engaging photos on social media platforms, businesses can create a more personal connection with potential guests or customers.
Additionally, hospitality photography can help to build brand awareness and recognition. By showcasing the unique hospitality experiences that a business offers, it becomes much easier for potential guests or customers to remember the brand and what it represents.
Lastly, hospitality photography can help to increase conversion rates. When people see beautiful images of hospitality offerings that they are interested in, they are more likely to take the next step and make a booking.
Hospitality photography is all about capturing spaces that are designed for hospitality. When photographing these environments, hospitality photographers should take into account the mood and feeling they want to create with their images. Taking candid shots of a space in use or using photojournalistic techniques can help you capture this environment without staging any poses. It’s important to consider what will happen with your photos after taking them because there may be different ways it could be used such as posting online or printing on paper.
Finally, hospitality photography should try to evoke certain feelings when shooting an image by considering how bright or muted the final product looks like so people get a better idea of what they’ll experience if they visit your business!
If you want some more information on how the right photography can help improve your hospitality business’ sales, then head over to my contact page!
