Florida from Miami to North Florida is full of beauty much of it discreet and waiting to be found by the keen observer. When I was approached by Merch Cloud to create a set of images to capture the essence of the beauty of S. Florida I was thrilled. I have lived here for the past 20 years so in a way this was going to be a challenge for me to revisit places which I had seen so many times the novelty had long worn away. This journey of rediscovering S. Florida has just begun so stay tuned for new and more thrilling work.