Mike Butler – Architectural Photographer


As photographers our work is subjective, you work of art is my lousy focus. Yet if you are in the commercial field there is a quantitative measure, your client’s satisfaction, and your satisfaction.

To be successful long-term a photographer must walk off each shoot with as close to a perfect batting average as possible.

That being said, on commercial shoots starting in 2001, I have noticed a trend when it comes to this goal of self-satisfaction, an increase through the years as to how many images per shoot I think are, “awesome”. Not to say I think the image is perfect but I feel it has achieved a high enough level to satisfy my clients need and my need. During my early shoots, I would notice out of a 10 shot shoot, I would only be really happy with 1 maybe 2 of the images. (A quick side note, I am a strict architectural photographer who picks 10 angles and shoots those 10 angles, I do not shoot 20 and pick 10.) This would vary but one could say I had a 1:10 success ratio. As my career has matured as each year passed I noticed that ratio getting tighter, 2:10 3:10 and finally in my more recent work 9:10 or even sometimes 10:10. To be successful in this field with the prevalence of competition ;we need to strive for somewhere above 8:10 ratio, with no work, ever falling into the re-shoot category.

If you are a new photographer and struggling to define that perfect look or technical skill, this idea of success ratio will help you put a quantitative measurement on a very subjective field.

Need My Photography Skills?

I have decades of experience in photography and have been hired all over the world for a range of drone, hospitality, architectural and resort photography. If you want to give your marketing a new, fresh and eye-catching look, get in touch with me and let’s start working together!

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